Iphone is finally out. Five months after Steve Jobs, announced the launch of Apple’s latest product, Iphone has made it to the stores. The response has been more than incredible thanks to the genius marketing of Apple and to the insatiable appetite of public for anything fancy & in vogue..
Iphone is being dubbed as once in a decade event if not once in a century event. But more than the product itself, what caught everyone’s attention was the frenzy leading upto the Friday launch. Snippets of interesting and amusing news were trickling throughout the past weekend.
Customers started waiting outside Apple stores even before the Friday launch but some people took the cake. The person who had the number one spot in the queue outside one of the Apple stores in New York had waited there for a week. Another person actually flew in from Norway to New york to buy Iphone the moment it hit the stores. I am positive both have a very fulfilling life and cost effectiveness is one of their plus points.
Some customers paid upto $300 to proxy waiters to stand in line for them and buy the Iphone for them. In New york especially the demand for waiters was extremely high. After the sales frenzy, many of the sold iphones quickly made it to different websites and were sold to the highest bidders
It costs Apple a mere $200 and $220 to manufacture the 4 GB and 8GB Iphone respectively. Market estimates indicate that nearly half a million Iphones were sold within the first twenty four hours. The online orders alone will take two to four weeks for processing.
Some people are speculating that there has been so much hype surrounding the Iphone that the expectations are extremely high and Apple cannot afford to not deliver.
Apple did not go in a marketing overdrive, in fact there was very less information made public about Iphone. The announcement of the launch five months back was followed by strategically placed in events. So why all this fuss, why this craze over an electronic gadget? Why is Iphone destined to be a success?
Perhaps because Apple has woken a sleeping giant, has bent the market and just like Google, created demand for something practically non existent.
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